In this privacy policy, we explain what kind of personal data we collect, store and how we process it. This privacy policy applies to melimeli.co.uk. In addition to this policy, general terms & conditions apply for purchases from melimeli.co.uk. You can find our complete Terms & Conditions here.

1. Data Controller

MELIMELI AB, reg. no 559021-7278, is the data controller for the processing of personal data described in this privacy policy.

2. Collection of Personal Data

MELIMELI collects personal data about you as a customer and visitor to our website through:

  • Information that you directly share with us by making a purchase and/or contacting us by phone, email or our social media.
  • Through the use of cookies on our website in connection with the use of melimeli.co.uk (see section 7)

3. Category of Personal Data, Processing, Purpose & Legal Basis

We collect different types of personal data about you when you visit melimeli.co.uk and purchase products from us on the website. We also collect personal data when you use our services, register for our newsletter, contact our customer service, or in other interactions between you as a customer and MELIMELI AB.

3.1 Managing orders and purchases

Purpose: To manage your order and purchase and deliver your ordered product and to communicate with you regarding your order and/or delivery of your product.

Categories of personal data:

  • Name
  • Contact details (phone number, email and address)
  • Payment history
  • Payment information
  • Purchase information

Legal basis: Fulfilment of the purchase contract. The collection is necessary for us to fulfil our obligations under the purchase contract.

3.2 Managing customer service tickets, including returns and complaints

Purpose: To provide customer support, respond to inquiries and communicate with you as a customer regarding orders and questions, and to administer returns and complaints.

Categories of personal data:

  • Name
  • Contact details (phone number, email and address)
  • Payment history
  • Payment information
  • Correspondence & any other information you provide us with

Legal basis: Fulfilment of contract and our legitimate interest to provide customer support and to be able to evaluate and follow up on our customer support cases.

3.3 Marketing, communication and profiling

Purpose: To send marketing communications and customise our communications based on your preferences. We also use ad networks, measurement tools and companies that help us understand user behavior and preferences. We also produce data based on our customers’ personal data to perform customer-specific analysis.

Categories of personal data:

  • Name
  • Contact details (phone number, email and address)
  • Purchase history
  • Purchase- and user-generated data (i.e. click- and visit history)
  • Specified customer preferences for products and services
  • Technical data (i.e. IP address, language settings, unique device ID, browser and other data from cookies)

Legal basis: Prior consent.

3.4 Evaluation, development and improvement of MELIMELI’s services, products and systems

Purpose: To continuously evaluate and develop our services and products to ensure customer satisfaction.

Categories of personal data:

  • Purchase- and user-generated data (i.e. click- and visit history)
  • Specified customer preferences for products and services
  • Information of how you have interacted with us, i.e. how you have used the service, where and how long different pages were visited, response times, download errors, how you access and leave the website, etc.
  • Technical data (i.e. IP address, language settings, unique device ID, browser and other data from cookies)

Legal basis: Legitimate interest. The processing is necessary for our legitimate interest to evaluate, develop and improve our services, products and systems.

3.5 To ensure functionality and security of our website

Purpose: To ensure that our website works as planned and to prevent misuse of our website, services and products.

Categories of personal data:

  • Purchase history
  • Payment history
  • Technical data (i.e. IP address, language settings, unique device ID, browser and other data from cookies)

Legal basis: Legitimate interest. The processing is necessary for our legitimate interest in ensuring the functioning and security of our website.

3.6 Implementation and management of competitions and/or events

Purpose: To be able to conduct and administer competitions and events that we provide or offer.

Categories of personal data:

  • Name
  • Contact details (phone number, email and address)
  • Information provided in competition entries
  • Information provided in connection with participation in events.

Legal basis: Prior Consent

3.7 Fulfilment of the company’s legal obligations

Purpose: To fulfill our legal obligations according to legal requirements, judgments or authority decisions (e.g. the Accounting Act and the Money Laundering Act).

Categories of personal data:

  • Name
  • Contact details (phone number, email and address)
  • Payment- information and history
  • Purchase history
  • Correspondence

Legal basis: Legal obligation. This collection of your personal data is required by law.

4. Recipients/Sharing of your Personal Data

In order to offer our services to you as a customer, we cooperate with third party suppliers and we may share your data with them in cases where it is necessary for the purposes mentioned above. We may provide your data to two different categories of recipients, “data processors” and “independent data controllers”.

Data processors, where the company processing the information on our behalf and according to our instructions, include:

  • Communication & marketing service providers
  • Companies providing IT services

Companies that are independent data controllers, where that company’s privacy policy applies, include:

  • Payment service providers
  • Delivery- and distribution partners
    • Sun-Com
  • Authorities

If we intend to transfer all or part of our business, personal data may be shared with a potential buyer.

5. Transfer of your personal data to a third country

As a rule, we process your personal data within the EU/EEA. As an EU-based company with business in the UK, we also process your personal data within the UK. Where we need to transfer personal data to recipients outside the EU/EEA/UK area, we ensure our customers’ level of protection through data transfer agreements that include the European Commission’s standard contractual clauses with the recipient, or take other appropriate measures to ensure the level of protection of the personal data.

6. Storage of your personal data

As a rule, we keep your personal data for as long as it is necessary for the purpose of the processing and in accordance with our legal obligations.

7. Cookies & Cookiepolicy

A cookie is a text file that is stored on your computer to facilitate browsing and enable you to use various functions – such as the products in your shopping cart or the language in which you as a customer want to use our website. More information is available at the Information Commissioner’s Office (ICO).

We use cookies and similar technologies to provide certain functions on our websites, to improve the website and for other purposes described in this privacy policy. Consenting to cookies is not a prerequisite for visiting our website and making a purchase with us, but our website and services have limited functionality without the acceptance of cookies.

You can always withdraw your consent to the collection of cookies and control how and which cookies are used when you visit our website.

8. Your Rights

Below is a summary of your rights as a customer under the EU GDPR.

Right to information
As a customer, you have the right to know what personal data we have on you as a customer, when we collect your data, and how we process your data.

Right to access
As a customer, you have the right to contact us to find out whether or not your personal data is being processed. You also have the right to receive a copy of the data.

Right to rectification
As a customer, you have the right to request the rectification of inaccurate data and the completion of missing personal data.

Right to deletion
As a customer, you have the right to request the deletion of your data in cases where it (1) is no longer needed for the purposes for which it is used, (2) if you withdraw your consent (where it has been given), (3) if the processing is for direct marketing and you as a customer oppose this, (4) if you as a customer object to processing that takes place in the exercise of official authority or legitimate interest, (5) if the data has been processed unlawfully, (6) if it is required to comply with a legal obligation, or (7) if the data relates to children and has been collected in connection with the child creating a profile in a social network.

Right to restriction of processing
In certain cases, you as a customer have the right to demand that the processing of personal data is restricted and may only be processed for certain limited purposes.

Right to object
As a customer, you have the right to object to our processing of your personal data. This applies when personal data is processed for the performance of a task carried out in the public interest, as part of the exercise of official authority or after processing for legitimate interest. You as a customer always have the right to object to your data being used for direct marketing.

Right to data portability
As a customer, you have the right to obtain and use your personal data elsewhere. This applies to personal data that you as a customer have provided yourself.

Right to file a complaint with a supervisory authority
As a customer, you have the right to lodge a complaint about our processing of your personal data with the Data Protection Authority.

9. Questions, complaints and contact

You are welcome to contact us if you have any questions about this privacy policy, the processing of your personal data or if you wish to exercise your rights under this policy or applicable law.

MELIMELI AB
Reg. no.: 559021-7278
Slussplan 5
113 50 Stockholm
E-mail: info@melimelihome.com

Data Protection Authority
Box 8114
104 20 Stockholm
E-mail: imy@imy.se

10. Amendments

This policy may be updated and you will always find the latest version here at melimeli.co.uk

Last updated: 2023-10-11

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    After many years in the interior design industry, Amelia Widell, founder and chief designer, was tired of searching for the perfect sofa and chose in 2015 to start MELIMELI and create the sofas she was crawing for herself . A company where each piece of furniture is carefully designed to create an aesthetic that allows to express your personal style in the home.